Hailey Bieber is losing her pants for VS, and she's getting paid. The supermodel and wife to "Peaches" singer Justin Bieber is the new face of lingerie giant Victoria's Secret as it undergoes a giant rebrand - while the odd snap shouting out VS has been peppering Hailey's Instagram feed, there's plenty more on the company's social.
A recent photo saw the Levi's ambassador stunning in a no-pants shot, although Hailey wasn't donning skimpy undies. In fact, it was sweater weather vibes.
Scroll for the photos. They came as a gallery and opened with Hailey all smiles as she sat on white fabrics while in a studio. The YSL spokesperson, whose 2021 endorsements also expand to beauty brand Bare Minerals, posed wearing a wooly and cozy-looking sweater in brown and black.
Hailey flaunted her super-long and tan legs, also flashing her pearly whites as she sent out casual and happy vibes. "Yes, it’s cashmere. Introducing our sumptuous, ultrasoft, limited-edition capsule—starring @haileybieber #VSForTheHolidays2021," the caption read. More after the snap.
Anna Kendrick has demonstrated her talents several times throughout her career.
The VS Collective has also tapped stars including supermodel Bella Hadid, actress Priyanka Chopra, and skier Eileen Gu - the brand is working hard to shed past allegations of toxicity and being non-inclusive. Taking to Instagram to announce her join this year, Bieber wrote:
"I am so happy to announce that I am joining the @victoriassecret #VSCollective - a platform for strong women to use their voice in an authentic way." She added: "Looking forward to partnering with VS on this m journey and all to come!"
Meanwhile, and via the company website, Hailey continued: "I'm humbled to be in the company of these amazing women, many of whom have inspired me in countless ways with their own stories."
Victoria's Secret is turning over a new leaf following its 2000s and 2010s era of Victoria's Secret Angels, ones including supermodels Kendall Jenner, Gigi Hadid, and Gisele Bundchen. Hailey is "looking forward to helping create positive change as part of the VS Collective." Keep scrolling for more photos after the jump.
Hailey once came as Justin Bieber's side-kick, but it's full steam ahead for the girl who was announced as the Canadian singer's "wife" in 2018. The power couple has now celebrated three years of marriage, with 2021 seeing Justin say he wants to "squish out a nugget" with Hailey.
Hailey's high-profile gigs now see her fronting major brands not limited to the above-mentioned ones, plus luxury footwear giant Jimmy Choo. The model is also known for her high-profile friendships, particularly with E! star Kendall Jenner.
