Thylane Blondeau Flaunts Business Brains In Bikini Bottoms

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Rebecca Cukier

Thylane Blondeau, the world's "Most Beautiful Girl," has been proving she's more than just a pretty face. The French model and social media sensation might front brands including Cacharel and Fendi, but she's running her own show, and it seems to be going well.

Blondeau, 20, is CEO of her No Smile clothing line, one named after her signature poker face and retailing trendy sweats, hats, and cute tees. It's also been getting bikini-clad promo over on Thylane's Instagram. Check it out below.

Running It Like A Boss

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Scroll for the photos shared earlier this year. Thylane, this year making headlines for her Miu Miu Fashion Show attendance and snagging new jewelry deals, updated to shout out No Smile in July. The Aix-en-Provence native opened with a stunning snap of herself casually sitting on a boat and wearing a blue sweater from her range - it was bikini action down below, though.

Also including shots of models wearing her stylish merch, the Etam model showed off her multilingual skills, writing:

See The Photos Below

"No smile is out tomorrow at 8pm ❤️ A little drop for you guys to have some cute set for this summer ❣️ thank you for your trust no smile family 🦋 @nosmileclothing."

No Smile follows Thylane's first Heaven's May clothing line, one that does not appear to have taken off. No Smile, however, seems popular. Blondeau has even explained the theory behind the name, telling fans: "Hi everyone I've been working since a longggggg time on NO SMILE , if you know me , you know how much I love & care for fashion !"

Clever Name

The blue-eyed beauty continued: "I've created no smile few months ago and I was looking for the perfect name for the brand , and as you know I never smile !!! A lot of people always ask , are you sad ? Why u are you never smiling , you look sad ?!?"

Proving she knows her pop culture and name-dropping former Spice Girl and fashion mogul Victoria Beckham, Thylane told fans: "As Victoria's said " i have a responsibility to the fashion industry " So yeaaa Even if I'm the happiest person alive , always grateful for everything, I'm smiling but on the inside :)."

Celeb Merch

Thylane joins the long list of celebrities releasing their own merch. In the cozy sweats and slippers realm, there's "Sorry" singer Justin Bieber and his Drew Clothing line. Collab-wise, less major stars including MTV face Kristin Cavallari and reality star Savannah Chrisley both have sweats partnerships.

Of course, the market is dominated via moguls Kim Kardashian and Kylie Jenner, with sister Khloe Kardashian also boasting a clothing line. Thylane herself keeps tabs on 24-year-old Kylie alongside following model Hailey Bieber and entrepreneur Scott Disick.