Marsai Martin Drips In Gold For Fendi Friends Peekaboo

Close up of Marsai Martin
Shutterstock | 842245


Grown-ish child star Marsai Martin joined a host of other celebrities for the launch of the Spring-Summer Fendi Peekaboo bag at the Fendi Friends event. The young actress wore a liquid gold mini dress from the Italian brand matched with strappy gold sandals and a yellow crossbody Peekaboo bag.

Other big names involved in the campaign include French model Thylane Blondeau, the latest 007 Agent, Lashana Lynch, American Model Jourdan Dunn, and many more.

Adwoa Aboah As The Muse For Peekaboo

Adwoa Aboah in a figure hugging green dress
Shutterstock | 842245

Fendi released the campaign film shot by Luca Guidagnino on April 7, featuring Adwoa Aboah floating in the air alongside her Peekaboo bags in different colorways. Guidagnino spoke about his friendship with the brand and its management being the inspiration behind his direction. According to V Magazine, the artistic direction focused on the dynamically evolving soul of the brand and its feminine muses.

"My mother used to wear FENDI back in the 70s and 80s so the logo, the type of materials, the quality and the design of FENDI have always been part of my imagery," he said.

Peekaboo, I See You

FENDI Peekaboo in White
Getty | Jeremy Moeller

The Peekaboo bag (est. 2008) is for the boss lady who stands her ground and runs her business. It features a structured design on the outer layer shielding a soft interior secured in a twist-lock construction. The inner layer has three pockets - one main vast space and two flat envelopes.

Its name is a nod to the traditional children's game "Peek-a-boo, I See You!" indicating that FENDI sees its consumers regardless of what their exterior portrays.

All The Sizes, Colors, And Designs Of Peekaboo

FENDI Peekaboo comes in standard sizes - Petite, Mini, Small, Medium - with different colorways and materials. Its materials include Selleria, Nappa leather, python leather, and pure leather, and it is available in primarily plain colors. Some exceptions are the multi-patterned Light Blue Leather Bag with InlayWhite Python leather with inlay, and Beige bag with multicolored lining. Naturally, those exceptions cost more than the regular models.

Watch The Peekaboo Film Below

Adwoa Aboah landing on the steps of FENDI's Palazzo Della Civilità Italiana is the ultimate symbol of Freedom. She's a self-assured woman who knows what she wants and isn't afraid to go after it, and that's the spirit of Peekaboo.

"A new vision of empowerment, embodied by Adwoa Aboah and powered by the irrepressible essence of the FENDI Peekaboo."

Watch the full campaign ad below: